Creative Business Coach
Be The Expert
Beat The Market
I help to turn hustling artists into trusted experts
Great work won't sell itself — Working with me, you will learn how to express, present and market the value of your creative work with authenticity, unlocking bigger budgets from brave clients, without loosing your artistic identity.
Sign up below and receive one email every Sunday, revealing unspoken insights from creative legends.
Sophisticated buyers seek the expert, not the hustler!
This is what I know for sure after going through this journey myself, leading 30 people, serving gigantic tv-stations around the globe + helping studio & agency owners in 2.000+ private engagements to level up their game:
Sophisticated buyers come for the transformation. They invest in your expertise, and they demand that you lead them through the creative process. Don't know what your expertise is? Keep reading…
Be the expert—beat the market!
Your Expertise?
Your expertise is the creative process! Sophisticated buyers won't hire creative studios & agencies for cookie-cuter solutions nor for marketing performance. But it's also not solely about the art. It's about your process as an artist and creative that creates the commercial value they seek.
That new, fresh perspective, that thinking, the artistry and the ability to lead a client through that process, is what sophisticated buyers will happily pay big money for.
Leverage your expertise!Evolving from a hustling artist to a trusted, outstanding expert—and why you should care
You're an artist at heart, and a business owner by day. You're producing great work, and you want to access bigger budgets from brave clients. Yet you are stuck with low-budget clients, pitching for mediocre projects.
Your struggle lies in resisting the natural shift from an artist to a trusted expert, essentially moving from low-budget to big-budget projects, and the clientele you truly deserve.
Hustling artists deliver stunning work, but their clients…
like to shop around- love to micromanage them
- want them pitch over and over again
- see them as an unpleasant expense
Experts are trusted to lead the process. Their clients…
value their creative input- trust their expertise
- come ready to take a risk
- invest more money for better results
Shortcuts hold you back!
You'll burn out trying to make it work. And you know it, yet you keep trying, because you have not yet found the alternative. Let me be very clear—the following shortcuts will not help you to get big budgets from brave clients. They will keep you stuck:
Working harder
Spending months on spec work or redesigning your website will not lead to better paying clients without highlighting expertise.
Instagram marketing
Uploading your work to social media is nice, but you won't win a 6-figure project from a social media post without insights.
Hiring a sales rep
Sales without marketing is not working. To get good leads from a rep, you still need to be able to explain your value.
The 3 ceilings—& how I will help you to finally break through
Every iconic studio, agency and/or artist has faced three paradigm shifts on their path to success. Upon reaching one of the three ceilings, they adopted a new thinking so they could break through.
The Creative Ceiling
Sophisticated buyers aren't looking for cookie-cutter work. They want you to lead the process that reveals the unique outcome they came for.
Lead like an expert
- Learn what to say and when to say it
- Lead clients out of comfort zones
- Master creative direction
The Business Ceiling
Once you express your commercial value in simple words your status will rise, and you'll be positioned to shatter that million-$ ceiling.
Speak like an expert
- Clear positioning & messaging
- Authentic outreach & sales
- Build a Million-$ Pitch Deck
The Market Ceiling
Building market trust attracts bigger budgets from brave clients on autopilot. Once you promote yourself as the expert, people will start reaching out.
Market like an expert
- Learn to craft authentic content
- Install the Expert Marketing System
- Run organic and/or paid campaigns
What's genuinely possible?
Expand reach, gain influence
Your social media reach is important, and being seen as an expert will open you doors you didn't know existed.
Attract risk ready and brave clients
Sophisticated buyers seek partners who help to navigate the uncertainty. Learn to lead them through that process.
Gain access to bigger budgets
Many of my clients did a 5x or 10x in their project budgets within a year, doubling or tripling their profits.
Who's Marko Pfann?
The leading authority on marketing creative expertise
2001 - 2011
A true, best-selling artist
Starting out as a motion designer, in the early 2000s, Marko branded 60+ tv-stations around the globe; won 21 awards; and traveled the world as a sought-after designer.
2011 -2014
An experienced entrepreneur
Marko co-founded and boot-strapped a motion & brand agency from 0 to 4MIO USD in ARR within 18 months, serving gigantic tv-stations around the globe, till he sold his shares.
Since 2014
A tough, yet deeply knowledgable coach
Marko doesn't do lukewarm motivational speeches or recycled business clichés. He delivers hard-hitting truths on business altering the way you think, addressing the unspoken.
'If you're tired of waiting for your big opportunity, and finally want to claim your spot in the market—Marko is the one you're seeking'.
Sounds great, I'm ready, Marko!How can you work with me?
The Creative Expert Masterclass
Access my key lessons and learn to raise your market value. Become visible to your ideal buyers, so you get beyond the million-$ mark with ease.
Let's talk business >
Creative Business Coaching
Get my unspoken insights in private coaching sessions, to help you and your team break through your ceilings, based on real clarity & deep confidence.
DWY Marketing Services
Ask me to help reveal, express & market your creative expertise via done-with-you services, and get beyond the million-$ mark, being seen as a trusted expert.
What's the first step?
Let's talk business!
1. Book your free call
Find an appointment in my calendar below and answer a few simple questions.
2. Identify your expertise
We'll identify your unspoken expertise that gets you and/or your business to the next level.
3. Map out your journey
I'll answer your questions, explain what you need to do, and how we can work together.
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Pfann GmbH, Schwärzenbach 6, 83703 Gmund am Tegernsee, Germany
© Marko Pfann — All Rights Reserved